The Ultimate Cool Girl Shopping Bible: Affordable to Designer and Everything In-Between

When it comes to building a wardrobe that embodies “cool girl” fashion, the key is knowing where to shop, no matter your budget or style preference. This guide breaks down the best brands—whether you’re hunting for affordable finds, designer splurges, or specific categories like workwear, casual, or sporty looks.

With links to all the brands mentioned, consider this your go-to reference for upgrading your closet with ease.

Affordable Cool Girl Brands:

These brands are perfect for building a stylish wardrobe without breaking the bank. From trendy staples to timeless basics, these are must-shop names.

Everyday Essentials & Trendy Pieces

• ASOS
• Aritzia
• Abercrombie & Fitch (A&F)
• Mango
• Reformation
• Weekday
• NA-KD

Edgy & Statement Pieces

• The Frankie Shop
• Manière De Voir
• Miista
• Pistola
• Published By
• Lioness

Minimalist Basics

• KOTN
• Joah Brown
• Modern Citizen
• Arket

Sporty & Casual Styles

• Skims
• Sisters & Seekers
• Kimbo Club

Designer Cool Girl Brands:

For those ready to invest in timeless, luxury pieces, these designer brands define high-end cool girl style.

High-Fashion Staples

• Balenciaga
• Prada
• Alexander McQueen
• Rick Owens
• Mugler

Statement & Trend-Forward

• Bottega Veneta
• Versace
• Maison Margiela
• Acne Studios

Edgy & Urban

• Supreme
• Chrome Hearts
• Rhude
• Diesel

Sporty & Comfy Cool Girl Brands:

Whether you’re hitting the gym, running errands, or curating an athleisure wardrobe, these sporty brands deliver.

• Nike
• Adidas
• The North Face
• Bogey Boys

Cool Girl Shoe Brands:

Shoes can make or break an outfit. These brands combine functionality and edge to complete any look.

Everyday Cool

• Doc Martens
• Vans
• Converse
• Steve Madden

Sporty & Streetwear

• Nike
• Adidas

How to Shop by Style:

Workwear & Elevated Basics

• Affordable: Aritzia, Modern Citizen, KOTN
• Designer: Acne Studios, Alexander McQueen

Casual & Streetwear

• Affordable: ASOS, Manière De Voir, Sisters & Seekers
• Designer: Supreme, Chrome Hearts

Edgy & Statement Pieces

• Affordable: The Frankie Shop, Lioness
• Designer: Rick Owens, Maison Margiela

Sporty & Athleisure

• Affordable: Skims, Bogey Boys
• Designer: The North Face, Nike

Conclusion: Building Your Wardrobe

No matter your budget or style, these brands offer something for every “cool girl” vibe. Bookmark this blog and refer back whenever you’re in need of new pieces. From everyday basics to statement-making designer pieces, this is your ultimate shopping guide.

If you want to shop my closet, you can find all the links to my outfits in my Shop My Closet here!

Until next time,
Dominique Ledesma
Wandering-in-Style
Stay stylish and keep wandering!🖤